I'm Katherine, a creative strategist with a background in brand strategy and social media marketing.
Having worked in startup marketing for 8 years, my industry experience is broad (everything from bio-fuels to homeware) but there's a common thread that ties it all together: clear, actionable strategy.
My experience in both brand strategy and performance marketing allows me to bridge the often wide crevasse between brand and growth. I know how and why the two should work together.
Before going freelance, I spent 6 years building an agency in London helping early-stage startups launch and grow. I built a team, managed freelancers, grew our MMR to £25k+ and worked on everything from brand strategy for a new kind of preschool to scaling the paid social account of a big travel company.
If you're building something cool and want to advertise it, or if you’re an agency working with brands doing cool stuff, let’s chat…
I like to be busy so here are a few other things I’m working on…
Building World of Pere
Writing The Outliers Newsletter